Author Archives: Jotsna Jari

“Customer & Inspiration are corner stones of digital marketing.” – Jotsna Jari

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Digital Marketing   ⬆️ Writer : Jotsna Jari

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Today’s time stands completely on digital marketing.

The main goal of the business is to reach the customers door to door in the attractive way.

In today’s digital marketing era, the product enters the mind before entering the home.

We see the products in front of our eyes through different internet.  There is no hassle of spending time going from shop to shop.  All products appear in front of one click.

Both time and money are now saved.

 

If you want to get that target,  make your business also attractive in online.  

Today’s success should be reached by doing business in the digital marketing.

 What is Digital Marketing :-

 In fact, it is the name of the business platform consisting of two words.

 Digital means the modern internet.

 Marketing means (business) – refers to both selling and buying.

 Business man (trader) will use the internet to bring his business product in front of the buyer.  The buyer will buy the product according to his choice and demand through the internet.  This is purely digital marketing. 

 Nowadays advertising or promotion through internet is called digital marketing.  Here any product or service is also advertised online.

 At this time, there is no other way to promote your business without digital marketing.  So digital marketing is friend and companion for business.  By whose hands we can touch the top of success.

 🔺 There are many mediums or systems to use the digital marketing.  Among these, I will discuss some common tools –

* Email Marketing :-

 We all use email.  So the seller (merchant) emails the customer with the details of his product(s).

The customer sees the product while checking his email.  Then if he needs it, he will buy it. In this case , the seller collects different e-mails in various way.

 

 * E-Commerce Marketing :-

 

 Most of the traders are associated with online.  And for selling this product in online, different websites are created.  

All these e-commerce website marketing is called e-commerce marketing.  There are many benefits here.  At this moment , I remind the Amazon.

 * Influencer Marketing :-

 

 Here are selected popular people who have a lot of followers.

 They promote any product in his account, in exchange for a certain amount of money.  For those popular person, the product is easily promoted to many people.

* Content Marketing :-

 As a result of this marketing, it is possible to deliver any product to the right customer by accurately describing it.  

Content marketing is an effective medium in digital marketing.  Through this, people get to know the product well according to their needs and requirements.

 

 * Search Engine Marketing (SEM) :-

 

 Many business men advertise their products on Google, Yahoo, Bing etc. in exchange of money.  This is SEM.   

* Social Media Marketing :-

 

 The first names that come to mind when we think of social media are Facebook, Twitter, Instagram, YouTube etc.  

All these social medias are very popular in digital marketing.  Because most people use these.

 Therefore, the importance of social media in digital marketing is tremendous.

 * Video Marketing :-

 

 Another step of digital marketing is video marketing.  Many companies make videos to make their products attractive and market them.

This marketing is done on Facebook and YouTube.

 * CPA Marketing :-

 

 A certain work is done in exchange for some money.  Eg – E-mail collection work, form filling work etc. etc.  But there is good income in this marketing.

 Regardless of these medium through which merchants sell their products, it all falls under digital marketing.   

Today there is no alternative.

So its popularity and acceptability  

has no limits.